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Ontario's South Coast Advertising Campaign Kicks Off
 If you ask Elgin County Tourism representatives, partnerships pay. Beginning September 22nd a four week campaign of radio, print, web and direct marketing will promote Elgin County as part of a new Ontario's South Coast marketing partnership venture with Norfolk and Haldimand Counties. The promotion will target the London, Kitchener and Hamilton areas. The costs of the $15,000 campaign will be shared by the Counties of Elgin, Norfolk and Haldimand, with an infusion of $6,000 courtesy of the Industry Partnership Proposal Program (IPPP) of the Ontario Tourism Marketing Partnership Corporation. "If we had to pay for this on our own, we'd use a significant part of our advertising budget. By partnering with Norfolk and Haldimand, we not only can take advantage of the grant available through the IPPP, but share the work necessary to execute the campaign," said Deputy Director of Community and Cultural Services, Alan Smith. The 30 second radio ads will air 20 times a week on 102.9 K-Lite FM, Hamilton, 20 times a week on CKOC, Kitchener, 20 Times a week on Talk 820 Kitchener, and 30 times per week on EZ Rock, London. ( Listen to the Commercial in MP3 Format ) The soothing sounding audio pieces are designed to attract retired city dwellers and adventurers to our natural, friendly environment. The ads will then direct listeners to the website www.gosouthcoast.ca, which will provide links to each county's individual websites. Ontario's South Coast half page banners will run on The Weather Network website for the four week duration at. www.weathernetwork.ca The weather on each of the stations will also be "brought to you by Go South Coast dot CA" A direct marketing campaign of Ontario's South Coast postcards will complete the advertising package. Great Fall Drives  Incredible Elgin County is an experience rich in history filled with museums of many kinds, wineries, unique Agritourism with over 100 varieties of herbs found at one outlet. You may enjoy an overnight stay at The Gazebo House Bed & Breakfast, Incredible Elgin / St. Thomas, Ontario’s South Coast is an experience rich in history filled with museums of many themes, three wineries, and unique Agritourism outlets like over 100 herbs in one location. You may enjoy an overnight stay at the Gazebo House B&B in Shedden, visit the smallest Jail in Canada, see the wind turbines dot the Lake Erie shoreline, and shop for everything from antiques to local art. Enjoy a visit to one of our tearooms and experience quaint villages in a harbourside setting. Breathtaking scenery with fall colour abound. Travel at your own pace and just enjoy! CLICK HERE FOR MORE |
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